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Build Brand Loyalty and Wow Your Clients

Posted by Sophie Butler on Mar 26, 2024

Build Brand Loyalty and Wow Your Clients

Learn how to create meaningful clients gifts for customer appreciation day

In a world where customer experiences often blur into one another, standing out and creating lasting impressions is key to fostering brand loyalty. It's not just about meeting expectations; it's about exceeding them in ways that leave your clients grinning from ear to ear.

While it’s important to show your customers how much their business means to you year round, National Customer Appreciation Day on April 18th offers a unique opportunity to take your efforts to the next level.

But, we get that planning for Client Appreciation Day can be stressful and time-consuming, especially when you're juggling various tasks and responsibilities. That's why we're here to make it as easy and hassle-free as possible with these suggestions. We want to help take the stress out of planning with client gift ideas, because taking the time to show your customers you care should be important and fun.

Get ready to give your clients 5 star service!

Why is it important to celebrate Customer Appreciation Day?

In today’s competitive business world, standing out from the crowd is vital. That’s why brand loyalty is so important to focus on. It goes beyond acquiring new clients, it's about nurturing long-term relationships that lead to repeat business, positive word-of-mouth referrals, and increased customer lifetime value.

Brand loyal customers are the ones who help amplify your brand message and bring in new customers. 65% of a company's business comes from existing customers with it being 5x more expensive to acquire a new customer than retain an existing one.

So by taking the time to focus on your organization’’s customers, you can achieve substantial growth and create lasting, meaningful client relationships. Always remember, your customers can be your biggest advocates so show them how much you appreciate them!

If you want to learn more about brand loyalty from experts who are making a difference, we recommend you check out Unreasonable Hospitality or Creating Superfans.

What are some ways to show your clients you care?

With Customer Appreciation Day fast approaching, it’s important to take the time to come up with some new ways to say thank you or elevate your existing plans. Depending on your budget, there are plenty of ways to share your appreciation and say thank you. Here are some of our favorites:

  • Write a handwritten thank you note
  • Send a special discount/ offer
  • Include a freebie item with purchase
  • Host a giveaway
  • Make a charitable donation on behalf of your customers
  • Create a personalized client gift box

Have some fun with the brainstorming! Our BookPal Owls have recently put together some client appreciation gift boxes and we have loved getting creative with what to include to make our clients have the best experience possible.

How do I create a successful client gift box?

Creating a successful client gift box requires thoughtful planning and a touch of creativity to leave a lasting impression. Remember, client gifts should always be about exceeding expectations, not just meeting them. So have fun with the planning process!

A good place to start is to consider your client’s preferences, interests, and needs to personalize the contents of the box. But be sure to include high-quality items that align with your brand's values and showcase your appreciation. Opening the gift box should be an experience and leave your customer with that warm and fuzzy feeling.

Also don’t forget the packaging! Packing also plays a crucial role in the overall presentation. Take the time to think about the entire unboxing experience starting from the beginning with the box itself. The overall look should be cohesive. 

What are some books to include in the gift box?

As book lovers ourselves we always think that adding a book or book inspired gift to your box makes a universally perfect gift! And as personal book experts we love suggesting books that your clients are sure to love. So here are some of our favorite books to gift clients:

1. Expert advice is always priceless. These authors have spent countless hours compiling their best business and life knowledge ready to wrap up and gift to your clients. So give them the best in groundbreaking thought leadership with these titles. Try checking out:

2. There are plenty of adorable books out there that are the perfect way to say you’re thankful for your customers. Find the tone of voice your company wants to take on, but these thankful gift books would make a perfect addition to a client kit. Try checking out:

3. Depending on your organization’s brand, including a fun gift for your client to decorate their desk could be an adorable touch. Whether they are working from home or in an office, this is a fun way to say thank you and brighten up their day. Try checking out:

How can BookPal help with your client gifts?

Our trusted book experts are ready to help you with your customer gifts. If you have a book in mind or want ideas on what to include in your kit we can help with that. Just request a quote to connect with one of our dedicated account managers.

Want to step up your client gifts with a journal? We are able to help with custom journal orders that pair perfectly with your gift box. You can customize the front with your company’s logo, add a insert tip-in page with custom messaging, or personalize with your customers' names.

And if you need your gifts mailed to individual addresses be sure to check out our worldwide fulfillment options. Unlike other booksellers that limit you to one bulk shipping option, we understand you may not need all of your books delivered to a single address. We can help get your client gifts wherever they need to go!


Hopefully you were able to get some inspiration from these ideas. And remember, by prioritizing fun and meaningful experiences in your client appreciation strategies, you not only express gratitude but also build stronger, more resilient relationships with your clients. Remember, the joy and positivity you bring to these interactions can have a lasting impact on client loyalty and brand advocacy.