null
Skip to main content

Blue Ocean Classics

Hardcover
SKU: 9781633697379
Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
Quantity Price Savings
25 - 99 35%
100 - 249 38%
250 - 499 42%
500 - 999 46%
1000+ 47%

Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Price $19.99

Total for 25 copies:

Adding to cart… The item has been added
You can purchase this title directly online anytime! If you need a formal quote for budget approval, submit a request and we’ll get it to you quickly.
  • Free shipping over $95
  • Price Match Guarantee. Found a better price? Let us know! We’ll work to match it so you get the best value with BookPal.

Overview

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.

"Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.

In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).

"Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time.

This collection is the ideal start, or refresher, for creating more blue oceans.

The book, Blue Ocean Classics [Bulk, Wholesale, Quantity] ISBN# 9781633697379 in Hardcover by W. Chan Kim;Renee Mauborgne may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
W. Chan Kim
Language:
English
Format:
Hardcover
Publication Date:
08/06/2019 00:00
Pages:
144
Publisher:
Harvard Business Review Press

Customer Reviews

This product hasn't received any reviews yet. Be the first to review this product!

Need Books? BookPal Makes it Easy

  • Free Shipping

    Enjoy free ground shipping on us! Most orders over $95 qualify for free standard ground shipping.It takes an estimated 7-10 business days to deliver and may require additional processing time

    Learn More
  • Dedicated Account Managers

    At BookPal, we go beyond the transaction by providing personal support and a dedicated account manager for every customer.

    Learn More
  • Flexible Delivery Options

    We offer flexible delivery options such Free Ground Shipping (on most orders over $100), Expedited Premium, Expedited Express, International Shipping etc.

    Learn More
  • Sales Tax Exemption

    BookPal is a tax-exempt supplier for all 50 states. We can provide you with a tax-exempt certificate to use on your orders.

    Learn More
  • Price Match Guarantee

    With over 3 million book titles available, it's impossible to always be the lowest priced. If you find a lower price on a new title elsewhere that is available to ship in the quantity you need, we are happy to discount your books and match the lower price.

    Learn More
  • Multiple Payment Options

    BookPal accepts all major credit cards, PayPal, and checks by mail, along with Purchase Orders upon approval. We also accept ACH payments and wire transfers.

    Learn More

We are here to help, reach out to our team anytime!

Connect With Us

Subscribe to our newsletter for $25 off your next order of $500+

Review Your Cart Close Close
Your cart is empty Your cart is empty Your cart is empty
Recently Viewed Recently Viewed
Back to top Back to top