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From Impressed to Obsessed: 12 Principles for Turning Customers and Employees Into Lifelong Fans (1ST ed.)

SKU: 9781264258789
shipping_info: Arriving in 4-10 business days
Publisher: MCGRAW HILL EDUCATION
Product Name: From Impressed to Obsessed: 12 Principles for Turning Customers and Employees Into Lifelong Fans (1ST ed.)
Author: Jon Picoult
Language: English
Format: Hardcover
Publication Date: 10/12/2021
ISBN: 126425878X
Pages: 256
SKU: 9781264258789
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      Stop satisfying your customers – and start impressing them – using the strategies of Apple, Costco, Disney, and other industry dominators.

      If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.

      Renowned customer experience expert Jon Picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping people’s memories as it is about shaping their experiences.

      Through captivating stories and eye-opening studies, Picoult explains the 12 breakthrough, psychology-based strategies that successful companies use to impress customers – leading them to become obsessed with the business’s products and services, and to encourage others to do the same.

      Filled with actionable examples, you’ll see how you can immediately apply these principles to turn more sales prospects into customers, and more customers into raving fans. Picoult even demonstrates how business leaders can use the very same principles to strengthen employee engagement and loyalty.

      Turn your organization’s customer experience into its greatest competitive advantage, by applying the simple but profound lessons in From Obsessed to Impressed.

      The book, From Impressed to Obsessed: 12 Principles for Turning Customers and Employees Into Lifelong Fans (1ST ed.) [Bulk, Wholesale, Quantity] ISBN# 9781264258789 in Hardcover by Jon Picoult may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

      Product details

      Publisher: MCGRAW HILL EDUCATION
      Product Name: From Impressed to Obsessed: 12 Principles for Turning Customers and Employees Into Lifelong Fans (1ST ed.)
      Author: Jon Picoult
      Language: English
      Format: Hardcover
      Publication Date: 10/12/2021
      ISBN: 9781264258789
      Pages: 256
      Publisher: MCGRAW HILL EDUCATION
      Product Name: From Impressed to Obsessed: 12 Principles for Turning Customers and Employees Into Lifelong Fans (1ST ed.)
      Author: Jon Picoult
      Language: English
      Format: Hardcover
      Publication Date: 10/12/2021
      ISBN: 126425878X
      Pages: 256

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      About the Author: Jon Picoult

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