Growing Older: Tourism and Leisure Behaviour of Older Adults [9781845930653]

Name: Growing Older: Tourism and Leisure Behaviour of Older Adults [9781845930653]
SKU: 9781845930653
Availability: InStock

Author: Ian Patterson

Hardcover

SKU: 9781845930653

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Quantity	Price	Savings
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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $187.00

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Overview

Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.

The book, Growing Older: Tourism and Leisure Behaviour of Older Adults [Bulk, Wholesale, Quantity] ISBN#9781845930653 in Hardcover by Ian Patterson may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Ian Patterson

Format:

Hardcover

Publication Date:

10/24/2006

ISBN-10:

1845930657

ISBN-13:

9781845930653

Pages:

240

Publisher:

CAB International

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