Selling the Invisible: A Field Guide to Modern Marketing book cover by Harry Beckwith

Selling the Invisible: A Field Guide to Modern Marketing [9780446672313]

Name: Selling the Invisible: A Field Guide to Modern Marketing [9780446672313]
SKU: 9780446672313
Availability: InStock

Author: Harry Beckwith

Paperback

SKU: 9780446672313

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $18.99

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Overview

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.

The book, Selling the Invisible: A Field Guide to Modern Marketing [Bulk, Wholesale, Quantity] ISBN#9780446672313 in Paperback by Harry Beckwith may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Harry Beckwith

Language:

English

Format:

Paperback

Publication Date:

03/20/2012

ISBN-10:

0446672319

ISBN-13:

9780446672313

Pages:

272

Publisher:

Grand Central Publishing

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