Selling the Invisible: A Field Guide to Modern Marketing

Paperback

SKU: 9780446672313

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $18.99

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Overview

SELLING THE INVISIBLEis a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and ke...

The book, Selling the Invisible: A Field Guide to Modern Marketing [Bulk, Wholesale, Quantity] ISBN# 9780446672313 in Paperback by Beckwith, Harry may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Harry Beckwith

Language:

English

Format:

Paperback

Publication Date:

3/1/1998 0:00

Pages:

Publisher:

Grand Central Publishing

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