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Selling the Invisible: A Field Guide to Modern Marketing

SKU: 9780446672313
shipping_info: Arriving in 4-10 business days
Publisher: Grand Central Publishing
Product Name: Selling the Invisible: A Field Guide to Modern Marketing
Author: Harry Beckwith
Language: English
Format: Paperback
Publication Date: 3/1/1998 0:00
ISBN: 0446672319
Pages: 272
SKU: 9780446672313
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      SELLING THE INVISIBLEis a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and ke...

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      Product details

      Publisher: Grand Central Publishing
      Product Name: Selling the Invisible: A Field Guide to Modern Marketing
      Author: Harry Beckwith
      Language: English
      Format: Paperback
      Publication Date: 3/1/1998 0:00
      ISBN: 9780446672313
      Pages: 272
      Publisher: Grand Central Publishing
      Product Name: Selling the Invisible: A Field Guide to Modern Marketing
      Author: Harry Beckwith
      Language: English
      Format: Paperback
      Publication Date: 3/1/1998 0:00
      ISBN: 0446672319
      Pages: 272

      GMA connects authors, speakers, and talent with the right people at the right time.

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      About the Author: Harry Beckwith

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