11 Irrtümer über Marken: So gelingen Markenaufbau und Markenführung
by Uwe Munzinger
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Dieses Buch nennt schonungslos elf populäre Irrtümer über Markenaufbau und -führung, zeigt gefährliche und teure Fallstricke und gibt praxiserprobte Tipps für einen gelungenen Markenauftritt. Marken faszinieren und inspirieren Menschen, sie schaffen Orientierung und Präferenzen in einem immer komplexeren Umfeld von Produkten und Dienstleistungen. Marken kreieren Wert und sind für viele Unternehmen ein entscheidender Bestandteil der Wertschöpfungskette. Sie haben heute eine zentrale betriebswirtschaftliche und volkswirtschaftliche Bedeutung. Uwe Munzinger zeigt, dass alle diese positiven Aspekte von Marken für Unternehmen nur nutzbar sind, wenn sie im Alltag der Unternehmenspraxis richtig geführt werden.
„Uwe Munzinger schärft den Blick dafür, was Marken heute und morgen stark macht und entlarvt überkommene Mythen und vorschnelle Halbwahrheiten.“
Friedrich Neukirch, Vorsitzender der Geschäftsleitung Klosterfrau Deutschland, Vorstand Markenverband e.V., Präsident der G.E.M Gesellschaft zur Erforschung des Markenwesens e.V.
The book, 11 Irrtümer über Marken: So gelingen Markenaufbau und Markenführung [Bulk, Wholesale, Quantity] ISBN#9783658015046 in Hardcover by Uwe Munzinger may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Fachmedien Wiesbaden
- Author
- Uwe Munzinger
- Format
- Hardcover
- Published
- May 19, 2016
- ISBN-13
- 9783658015046
- Pages
- 166
- Printing
- Printed on demand
11 Irrtümer über Marken in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $57.19 | 12% off list |
| 50 – 99 | $56.54 | 13% off list |
| 100+ | $55.89 | 14% off list |
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