Overview
**A 2018 OWL AWARD SHORTLIST WINNER IN THE BUSINESS CATEGORY**
From one of today’s foremost innovation leaders, an inspiring and practical guide to mastering change in the face of uncertainty.
The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; employees have to move ahead without knowing the answers. To thrive in today’s world, every one of us has to make change part of our job.
In Imagine It Forward, Comstock, in a candid and deeply personal narrative, shares lessons from a thirty year career as the change-maker in chief, navigating the space between the established and the unproven. As the woman who initiated GE's digital and clean-energy transformations, and its FastWorks methodology, she challenged a global organization to not wait for perfection but to spot trends, take smart risks and test new ideas more often. She shows how each one of us can—in fact, must -- become a “change maker.”
Confronting today’s accelerating change requires an extraordinary degree of problem-solving, collaboration, and forward-thinking leadership to unlock every person’s potential. Imagine It Forward masterfully points the way.
The book, Imagine It Forward: Courage, Creativity, and the Power of Change [Bulk, Wholesale, Quantity] ISBN# 9780451498298 in Hardcover by Beth Comstock; Tahl Raz may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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