Messen im Wandel: Messemarketing im 21. Jahrhundert book cover by Harald Hochheimer

Messen im Wandel: Messemarketing im 21. Jahrhundert [9783322822536]

Name: Messen im Wandel: Messemarketing im 21. Jahrhundert [9783322822536]
SKU: 9783322822536
Availability: InStock

Author: Harald Hochheimer

Paperback

SKU: 9783322822536

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Quantity	Price	Savings
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50 - 99		13%
100+		14%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Hermann Fuchslocher und Harald Hochheimer stellen Lösungsansätze für die optimale Einbindung von Messen in die Kommunikationskonzepte verschiedener Marktpartner vor und formulieren Anforderungen für ein an den Bedürfnissen der Messenutzer ausgerichtetes Messekonzept. Besonders anschaulich sind Branchenbeispiele, etwa die Darstellung des Outfit-Marktes und seiner Einflüsse. Die Ergebnisse basieren auf umfangreichen und langjährigen Analysen von Messebesuchern und -ausstellern sowie messeunabhängigen Marktanalysen.

The book, Messen im Wandel: Messemarketing im 21. Jahrhundert [Bulk, Wholesale, Quantity] ISBN#9783322822536 in Paperback by Harald Hochheimer may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Harald Hochheimer

Format:

Paperback

Publication Date:

01/07/2012

ISBN-13:

9783322822536

Pages:

200

Publisher:

Gabler Verlag

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