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Messen im Wandel: Messemarketing im 21. Jahrhundert book cover by Harald Hochheimer
Paperback

Messen im Wandel: Messemarketing im 21. Jahrhundert

by Harald Hochheimer

Paperback · 200 pages Gabler Verlag · 2012

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Paperbackfrom $51.59
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About the book

Messen im Wandel

Hermann Fuchslocher und Harald Hochheimer stellen Lösungsansätze für die optimale Einbindung von Messen in die Kommunikationskonzepte verschiedener Marktpartner vor und formulieren Anforderungen für ein an den Bedürfnissen der Messenutzer ausgerichtetes Messekonzept. Besonders anschaulich sind Branchenbeispiele, etwa die Darstellung des Outfit-Marktes und seiner Einflüsse. Die Ergebnisse basieren auf umfangreichen und langjährigen Analysen von Messebesuchern und -ausstellern sowie messeunabhängigen Marktanalysen.

The book, Messen im Wandel: Messemarketing im 21. Jahrhundert [Bulk, Wholesale, Quantity] ISBN#9783322822536 in Paperback by Harald Hochheimer may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Gabler Verlag
Author
Harald Hochheimer
Format
Paperback
Published
Jan 7, 2012
ISBN-13
9783322822536
Pages
200
Printing
Printed on demand
Buying for a group

Messen im Wandel in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $52.79 12% off list
50 – 99 $52.19 13% off list
100+ $51.59 14% off list
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