null
Skip to main content

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Author: Seth Godin
Paperback
SKU: 9781591845331
Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
Quantity Price Savings
25 - 99 38%
100 - 249 42%
250 - 499 46%
500 - 999 48%
1000+ 50%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $18.00

Total for 25 copies:

Adding to cart… The item has been added
You can purchase this title directly online anytime! If you need a formal quote for budget approval, submit a request and we’ll get it to you quickly.
  • Free shipping over $95
  • Price Match Guarantee. Found a better price? Let us know! We’ll work to match it so you get the best value with BookPal.

Overview

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

The book, All Marketers Are Liars [Bulk, Wholesale, Quantity] ISBN# 9781591845331 in Paperback by Godin, Seth may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Seth Godin
Language:
English
Format:
Paperback
Publication Date:
4/24/2012 0:00
Pages:
220
Publisher:
Penguin Random House

Customer Reviews

This product hasn't received any reviews yet. Be the first to review this product!

Need Books? BookPal Makes it Easy

  • Free Shipping

    Enjoy free ground shipping on us! Most orders over $95 qualify for free standard ground shipping.It takes an estimated 7-10 business days to deliver and may require additional processing time

    Learn More
  • Dedicated Account Managers

    At BookPal, we go beyond the transaction by providing personal support and a dedicated account manager for every customer.

    Learn More
  • Flexible Delivery Options

    We offer flexible delivery options such Free Ground Shipping (on most orders over $100), Expedited Premium, Expedited Express, International Shipping etc.

    Learn More
  • Sales Tax Exemption

    BookPal is a tax-exempt supplier for all 50 states. We can provide you with a tax-exempt certificate to use on your orders.

    Learn More
  • Price Match Guarantee

    With over 3 million book titles available, it's impossible to always be the lowest priced. If you find a lower price on a new title elsewhere that is available to ship in the quantity you need, we are happy to discount your books and match the lower price.

    Learn More
  • Multiple Payment Options

    BookPal accepts all major credit cards, PayPal, and checks by mail, along with Purchase Orders upon approval. We also accept ACH payments and wire transfers.

    Learn More

We are here to help, reach out to our team anytime!

Connect With Us

Subscribe to our newsletter for $25 off your next order of $500+

Review Your Cart Close Close
Your cart is empty Your cart is empty Your cart is empty
Recently Viewed Recently Viewed
Back to top Back to top