Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur [9781401929541]

Overview

"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—"don’t be a worrier, be a warrior"—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.

The book, Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur [Bulk, Wholesale, Quantity] ISBN#9781401929541 in Paperback by Dante Lee may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.