Overview
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? A fantastic business book for kids, From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in entrepreneurship and what makes this business run.
- Find out where the name Nike came from and how the famous swoosh became the signature logo.
- Learn about the company’s first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!)
- Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
The book, From an Idea to Nike: How Marketing Made Nike a Global Success (From an Idea to) [Bulk, Wholesale, Quantity] ISBN#9781328453631 in Paperback by Lowey Bundy-Sichol may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
02/12/2019
ISBN-10:
1328453634
ISBN-13:
9781328453631
Pages:
128
Publisher:
HarperCollins
