Going Negative book cover by Shanto Iyengar, Stephen Ansolabehere

Going Negative [9780684837116]

Paperback

SKU: 9780684837116

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $16.95

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Overview

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

The book, Going Negative [Bulk, Wholesale, Quantity] ISBN#9780684837116 in Paperback by Shanto Iyengar, Stephen Ansolabehere may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Shanto Iyengar

Format:

Paperback

Publication Date:

08/01/1997

ISBN-10:

0684837110

ISBN-13:

9780684837116

Pages:

Publisher:

Free Press

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