I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioral Design to Create Change in the Real World [9781786278951]

Name: I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioral Design to Create Change in the Real World [9781786278951]
SKU: 9781786278951
Availability: InStock

Author: Morten Münster

Paperback

SKU: 9781786278951

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $17.99

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Overview

How to Use Behavioral Design to Create Change in the Real World

In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.

Using behavioral design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.

By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

The book, I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioral Design to Create Change in the Real World [Bulk, Wholesale, Quantity] ISBN#9781786278951 in Paperback by Morten Münster may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Morten Münster

Format:

Paperback

Publication Date:

03/16/2021

ISBN-10:

1786278952

ISBN-13:

9781786278951

Pages:

304

Publisher:

Laurence King Publishing

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