Identifying Hidden Needs: Creating Breakthrough Products book cover by K. Goffin, F. Lemke, U. Koners

Identifying Hidden Needs: Creating Breakthrough Products [9780230219762]

Name: Identifying Hidden Needs: Creating Breakthrough Products [9780230219762]
SKU: 9780230219762
Availability: InStock

Author: K. Goffin F. Lemke U. Koners

Hardcover

SKU: 9780230219762

Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
Quantity	Price	Savings
25 - 49		12%
50 - 99		13%
100+		14%

Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Format

Hardcover

Price $64.99

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Overview

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

The book, Identifying Hidden Needs: Creating Breakthrough Products [Bulk, Wholesale, Quantity] ISBN#9780230219762 in Hardcover by K. Goffin, F. Lemke, U. Koners may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

K. Goffin F. Lemke U. Koners

Format:

Hardcover

Publication Date:

10/06/2010

ISBN-13:

9780230219762

Pages:

261

Publisher:

Palgrave Macmillan UK

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