Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations) book cover by Sherry Devereaux Ferguson

Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations) [9780761915300]

Name: Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations) [9780761915300]
SKU: 9780761915300
Availability: InStock

Author: Sherry Devereaux Ferguson

Hardcover

SKU: 9780761915300

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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

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Overview

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.

The book, Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations) [Bulk, Wholesale, Quantity] ISBN#9780761915300 in Hardcover by Sherry Devereaux Ferguson may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Sherry Devereaux Ferguson

Format:

Hardcover

Publication Date:

05/11/2000

ISBN-10:

0761915303

ISBN-13:

9780761915300

Pages:

312

Publisher:

SAGE Publications

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