The Physics of Brand: Understand the Forces Behind Brands That Matter [9781440342677]

Name: The Physics of Brand: Understand the Forces Behind Brands That Matter [9781440342677]
SKU: 9781440342677
Availability: InStock

Author: Aaron Keller

Hardcover

SKU: 9781440342677

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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $32.99

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Overview

Welcome to a brand-new way of thinking about branding.

The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.

Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

The book, The Physics of Brand: Understand the Forces Behind Brands That Matter [Bulk, Wholesale, Quantity] ISBN#9781440342677 in Hardcover by Aaron Keller, Renee Marino, Dan Wallace may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Aaron Keller

Format:

Hardcover

Publication Date:

07/21/2016

ISBN-10:

1440342679

ISBN-13:

9781440342677

Pages:

192

Publisher:

Adams Media

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