The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing book cover by Sarah Maxwell

The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing [9780470139097]

Name: The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing [9780470139097]
SKU: 9780470139097
Availability: InStock

Author: Sarah Maxwell

Hardcover

SKU: 9780470139097

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250 - 499		38%
500 - 999		40%
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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $32.95

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Overview

Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

The book, The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing [Bulk, Wholesale, Quantity] ISBN#9780470139097 in Hardcover by Sarah Maxwell may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Sarah Maxwell

Format:

Hardcover

Publication Date:

01/02/2008

ISBN-13:

9780470139097

Pages:

256

Publisher:

Wiley

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