333 Keywords Marktforschung: Grundwissen für Manager book cover by

333 Keywords Marktforschung: Grundwissen für Manager [9783658035402]

Paperback

SKU: 9783658035402

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Von der Ablenkungsfrage über die Conjoint-Analyse und Matched Samples bis zum Zentralitätseffekt: Die Sprache der Marktforschung zeichnet sich durch unzählige Fachtermini und Anglizismen aus. Einen ersten schnellen Überblick verschafft das vorliegende Nachschlagewerk. Anhand von 333 übersichtlichen Schlüsselbegriffen werden die Grundkonzepte und -theorien der Marktforschung erläutert. Die Erklärungen sind kompakt und verständlich formuliert und bieten somit Basiswissen für alle, die einen schnellen Einstieg in die Praxis suchen, sich für die Methoden der Marktforschung interessieren oder ihr vorhandenes Wissen auffrischen möchten.

The book, 333 Keywords Marktforschung: Grundwissen für Manager [Bulk, Wholesale, Quantity] ISBN#9783658035402 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

11/25/2013

ISBN-13:

9783658035402

Pages:

Publisher:

Springer Fachmedien Wiesbaden

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