Overview
The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.The book, All about Them: Grow Your Business by Focusing on Others [Bulk, Wholesale, Quantity] ISBN# 9780738219202 in Hardcover by Bruce Turkel may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Language:
English
Format:
Hardcover
Publication Date:
09/06/2016 00:00
Pages:
312
Publisher:
Da Capo Press, Incorporated
