Overview
An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
The book, Archetypes in Branding: A Toolkit for Creatives and Strategists [Bulk, Wholesale, Quantity] ISBN#9781440308185 in Spiral Bound by Margaret Hartwell, Joshua C. Chen may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Language:
English
Format:
Spiral Bound
Publication Date:
09/13/2012
ISBN-10:
1440308187
ISBN-13:
9781440308185
Pages:
128
Publisher:
Adams Media
