Basiswissen Public Relations: Professionelle Presse- und Öffentlichkeitsarbeit book cover by Robert Deg

Basiswissen Public Relations: Professionelle Presse- und Öffentlichkeitsarbeit [9783658158491]

Name: Basiswissen Public Relations: Professionelle Presse- und Öffentlichkeitsarbeit [9783658158491]
SKU: 9783658158491
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Author: Robert Deg

Paperback

SKU: 9783658158491

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Ein betont praxisorientiertes Buch, das das Handwerk der Presse- und Öffentlichkeitsarbeit beschreibt. Es konzentriert sich auf handfeste Informationen, wie man mit Medien bzw. der Öffentlichkeit arbeiten kann. An geeigneter Stelle werden immer wieder kurze Beispiele bzw. Fälle aus der Praxis zur Veranschaulichung herangezogen. Relevantes Hintergrundwissen wird vermittelt und insbesondere auf die Anforderungen der Journalisten eingegangen. Für die sechste Auflage wurde der Band überarbeitet, aktualisiert und um Hinweise zum Umgang mit dem wichtigen Thema Social Media ergänzt.

The book, Basiswissen Public Relations: Professionelle Presse- und Öffentlichkeitsarbeit [Bulk, Wholesale, Quantity] ISBN#9783658158491 in Paperback by Robert Deg may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Robert Deg

Format:

Paperback

Publication Date:

01/23/2017

ISBN-13:

9783658158491

Pages:

236

Publisher:

Springer Fachmedien Wiesbaden

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