Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison Cover

Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison [Paperback]

Name: Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison [Paperback]
SKU: 9780470496350
Availability: InStock

Author: Joe Calloway

Paperback

SKU: 9780470496350

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $23.00

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Overview

Becoming a Category of One, Second Edition Joe Calloways Becoming a Category of One redefined competition with its lessons on how to truly differentiate yourself in a marketplace of sameness. In this revised and updated Second Edition, Calloway rethi...

The book, Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison [Bulk, Wholesale, Quantity] ISBN# 9780470496350 in Paperback by Calloway, Joe may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Joe Calloway

Format:

Paperback

Publication Date:

8/24/2009 0:00

Pages:

272

Publisher:

Wiley & Sons, Incorporated, John

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