Brand Leadership: Building Assets in an Information Economy

Paperback

SKU: 9781439172919

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares manag...

The book, Brand Leadership: Building Assets in an Information Economy [Bulk, Wholesale, Quantity] ISBN# 9781439172919 in Paperback by Aaker, David A.;Joachimsthaler, Erich may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

David A. Aaker

Format:

Paperback

Publication Date:

4/27/2009 0:00

Pages:

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