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Brand Leadership: Building Assets in an Information Economy
SKU:
9781439172919
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publisher:
Free Press"
Product Name:
Brand Leadership: Building Assets in an Information Economy
Author:
David A. Aaker
Format:
Paperback
Publication Date:
4/27/2009 0:00
ISBN:
1439172919
Pages:
368
Reading Level:
Not Specified
SKU:
9781439172919
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A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares manag...
The book, Brand Leadership: Building Assets in an Information Economy [Bulk, Wholesale, Quantity] ISBN# 9781439172919 in Paperback by Aaker, David A.;Joachimsthaler, Erich may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
The book, Brand Leadership: Building Assets in an Information Economy [Bulk, Wholesale, Quantity] ISBN# 9781439172919 in Paperback by Aaker, David A.;Joachimsthaler, Erich may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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