Building Brand Communities: How Organizations Succeed by Creating Belonging

(No reviews yet) Write a Review
Author
Carrie Melissa Jones
ISBN
9781523086610
List Price $27.95
Hardcover
This product qualifies for FREE US Ground Shipping on orders over $100.


Minimum purchase of 25 required for this product.
  • Price Each
  • Subtotal
We are happy to assist you with this order size.
    Price Match
    Frequently bought together:

    Description

    The guide for organizations gathering people to transform their brand and field.

    Top tier organizations, whether non-profit, political, faith-based or commercial, know that meaningful connections unlock unprecedented outcomes. But too many brands mistakenly rely on superficial transactional relationships to connect with partners, employees, and customers. In this especially lonely era, people want something deeper. Carrie Melissa Jones and Charles Vogl reveal how to build authentic brand communities, where members grow mutual concern, share personal values, and gather in meaningful experiences, both online and off. Successful communities help members grow into who they want to be.

    An authentic brand community is far more than a group working alongside one another or a list of customers connected to a brand on social media. Carrie Melissa Jones and Charles Vogl present practices used by global brands like Yelp, Twitch, Salesforce, Airbnb, Sephora, Patagonia and others to meaningfully connect with the people critical for their success. Building Brand Communities distills key lessons to create engaged and effective communities by growing mutual concern, expressing common values, and sharing experiences. Success can develop fiercely loyal collaborator and customer relationships.

    The authors articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, creating community forums and building transformational movements. They also reveal principles to grow a new brand community to critical mass. This is a comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.

    The book, Building Brand Communities: How Organizations Succeed by Creating Belonging [Bulk, Wholesale, Quantity] ISBN# 9781523086610 in Hardcover by Carrie Melissa Jones;Charles Vogl may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
    View AllClose

    Product Details

    Price
    $27.95
    Shipping Weight 1.00 LBS
    Publisher BookPal, LLC
    ISBN-13 9781523086610
    Pages 288
    Format Hardcover
    Publication Date 05/19/2020 00:00
    Language English
    View AllClose

    Ordering Information