Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change (3RD ed.)

The world-renowned leadership experts that brought us the leadership classic Crucial Conversations have fully updated their bestselling Crucial Influence (originally published as Influencer). In these pages, they reveal that fewer than one in eight behavior change efforts is successful—and most produce nothing more than wasted resources and organization-wide cynicism.

The solution to this challenge isn’t easy, but it is simple. It’s all about the strategic application of influence—systematic and intentional actions aimed at helping people improve results by changing their behavior—a practice most leaders have yet to fully understand and embrace.

Crucial Influence walks you through the process of identifying the personal, social, and structural levers that influence both motivation and ability, then engaging these levers for directed behavior change.

“At the end of the day, leadership is intentional influence,” the authors write. “If behavior isn’t changing, you aren’t leading.” Whatever you’re seeking to change through effective leadership—from making virtual workforces work to tackling a social issue—influence, not authority, is what will get you there. You’ll learn to view leadership through the new lens of influence as you apply the lessons from this book to everyday challenges.

The book, Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change (3RD ed.) [Bulk, Wholesale, Quantity] ISBN# 9781265049652 in Paperback by Joseph Grenny; Kerry Patterson; David Maxfield; Ron McMillan; Al Switzler may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.