Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too [9780062845023]

Overview

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms, and their willingness to do whatever it took to make these digital media tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms. For those with more experience, Crushing It! illuminates some little-known nuances and provides a masterclass of innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

• Personal Branding Blueprint: Learn why a vibrant personal brand is more crucial than ever for entrepreneurial success and how to build one that’s authentic to you.
• Social Media Strategy: Get theoretical and tactical advice for every major platform, from old standbys like Twitter, Facebook, and YouTube to emerging forces in digital media.
• Real-World Case Studies: Read inspiring stories from dozens of influencers and entrepreneurs who rejected the corporate path to build thriving businesses on their own terms.
• Actionable Tactics for Growth: Discover innovative tips and clever tweaks to enhance your strategy, whether you’re a beginner or a seasoned pro looking for an edge.