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Data Is Everybody's Business: The Fundamentals of Data Monetization (Management on the Cutting Edge) [Hardcover]

Hardcover
SKU: 9780262048217
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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Price $34.95

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Overview

A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.

Most organizations view data monetization--converting data into money--too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money--improving work with data, wrapping products with data, and selling information offerings--and explain when to pursue each and how to succeed.

Key features of the book:

  • Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
  • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
  • Rich with detailed case studies
  • Supplemented by free MIT CISR website resources (cisr.mit.edu)

Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization--not just the data specialists--understand, get excited about, and participate in data monetization.

The book, Data Is Everybody's Business: The Fundamentals of Data Monetization (Management on the Cutting Edge) [Hardcover] [Bulk, Wholesale, Quantity] ISBN# 9780262048217 in Hardcover by Barbara H. Wixom may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Barbara H. Wixom
Language:
English
Format:
Hardcover
Publication Date:
09/26/2023 0:00
Pages:
192
Publisher:
MIT Press

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