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Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

SKU: 9780063317598
Supplier: HarperCollins
Author: Gary Vaynerchuk
Format: Hardcover
Pages: 272
Publication Date: 05/21/2024
Language: English
Publisher: Harper Business
Product Name: Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
ISBN: 0063317591
SKU: 9780063317598
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      In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

      In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

      In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.

      Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?

      In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.

      Product details

      Author: Gary Vaynerchuk
      Format: Hardcover
      Pages: 272
      Publication Date: 05/21/2024
      Language: English
      Publisher: Harper Business
      Product Name: Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
      ISBN: 9780063317598
      Author: Gary Vaynerchuk
      Format: Hardcover
      Pages: 272
      Publication Date: 05/21/2024
      Language: English
      Publisher: Harper Business
      Product Name: Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
      ISBN: 0063317591

      GMA connects authors, speakers, and talent with the right people at the right time.

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      About the Author: Gary Vaynerchuk

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