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Extraordinary PR, Ordinary Budget: A Strategy Guide

SKU: 9781626569935
shipping_info: Arriving in 4-10 business days
Publisher: Berrett-Koehler Publishers, Incorporated
Product Name: Extraordinary PR, Ordinary Budget: A Strategy Guide
Language: English
Format: Paperback
Publication Date: 06/26/2017 00:00
ISBN: 1626569932
Pages: 184
SKU: 9781626569935
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      Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

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      Product details

      Publisher: Berrett-Koehler Publishers, Incorporated
      Product Name: Extraordinary PR, Ordinary Budget: A Strategy Guide
      Author: Jennifer R. Farmer
      Language: English
      Format: Paperback
      Publication Date: 06/26/2017 00:00
      ISBN: 9781626569935
      Pages: 184
      Publisher: Berrett-Koehler Publishers, Incorporated
      Product Name: Extraordinary PR, Ordinary Budget: A Strategy Guide
      Author: Jennifer R. Farmer
      Language: English
      Format: Paperback
      Publication Date: 06/26/2017 00:00
      ISBN: 1626569932
      Pages: 184

      GMA connects authors, speakers, and talent with the right people at the right time.

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      About the Author: Jennifer R. Farmer

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