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For the Culture : The Power Behind What We Buy, What We Do, and Who We Want to Be

SKU: 9781541700963
shipping_info: Arriving in 4-10 business days
Publisher: PublicAffairs
Product Name: For the Culture : The Power Behind What We Buy, What We Do, and Who We Want to Be
Supplier: Hachette Book Group
Author: Marcus Collins
Language: English
Publication Date: 5/2/2023
Format: Hardcover
ISBN: 1541700961
Pages: 304
SKU: 9781541700963
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      The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.

      We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will contribute to those communities.

      Collins uses stories from his own life as a top marketer, from spearheading digital strategy for Beyoncé, to working with iTunes and Nike+ on their collaboration, to the successful launch of the Nets NBA team in Brooklyn, to break down the ways in which culture influences behavior. Then, he shows readers how they can do the same. With a deep perspective based on a century’s worth of data, and designed for our hyper-connected, light-speed world, For the Culture will give readers the tools to inspire collective change by encouraging us to always consider not only what culture can do for us, but what we can do for the culture.

      The book, For the Culture : The Power Behind What We Buy, What We Do, and Who We Want to Be [Bulk, Wholesale, Quantity] ISBN# 9781541700963 in Hardcover by Marcus Collins may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

      Product details

      Publisher: PublicAffairs
      Product Name: For the Culture : The Power Behind What We Buy, What We Do, and Who We Want to Be
      Author: Marcus Collins
      Language: English
      Publication Date: 5/2/2023
      Format: Hardcover
      ISBN: 9781541700963
      Pages: 304
      Publisher: PublicAffairs
      Product Name: For the Culture : The Power Behind What We Buy, What We Do, and Who We Want to Be
      Author: Marcus Collins
      Language: English
      Publication Date: 5/2/2023
      Format: Hardcover
      ISBN: 1541700961
      Pages: 304

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      About the Author: Marcus Collins

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