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How to Get to Great Ideas: A system for smart, extraordinary thinking [9781399818452]

Author: Dave Birss
Paperback
SKU: 9781399818452
Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $16.95

Total for 25 copies:

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Overview

Sliver award winner in Business Reference 2020 Axiom Business Book Awards

What makes a great idea? Where do great ideas come from?


The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas.

Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

The book, How to Get to Great Ideas: A system for smart, extraordinary thinking [Bulk, Wholesale, Quantity] ISBN#9781399818452 in Paperback by Dave Birss may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Dave Birss
Format:
Paperback
Publication Date:
03/04/2025
ISBN-10:
1399818457
ISBN-13:
9781399818452
Pages:
256
Publisher:
Mobius

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