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Imposible fallar / Impossible to Fail [9791387905286]

Paperback
SKU: 9791387905286
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $21.95

Total for 25 copies:

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title will be released on Jun 23, 2026. Pre-order now!

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Overview

¿Cuántas veces has intentado cambiar y has fracasado? ¿Cuántas rutinas de ejercicio has abandonado? ¿Cuántas dietas has dejado a medias? ¿Cuántos libros de desarrollo personal tienes acumulando polvo?

No es tu culpa. El problema no eres tú. Es el método.

FRACASAR, ESTA VEZ, NO ES UNA OPCIÓN. Y no porque tú seas distinto de las anteriores. Ni porque, mágicamente, vayas a desarrollar una sobrehumana fuerza de voluntad y una disciplina que, por mucho que llenen posts de Instagram y sirvan de tema para innumerables pódcast sobre crecimiento personal, ya han demostrado no tener nada que hacer contra el increíble talento de nuestro cerebro para sobrevivir y, por tanto, resistirse con toda su energía contra aquello que percibe como una amenaza.

Ni los propósitos de año nuevo, ni los mensajitos optimistas repartidos por nuestra casa, ni las zapatillas de ciento ochenta euros que te has comprado en un arranque de optimismo y de «esta vez sí que sí» conseguirán nada si el engranaje que nos ha mantenido vivos como especie durante más de 200.000 años decide no aprobar el gasto de energía que ese nuevo hábito que has decidido añadir a tu vida supone. No importan las ganas que le pongas.

Solo queda una alternativa.

ENTRAR POR LA PUERTA DE ATRÁS.

TÚ NO ERES DIFERENTE. PERO TU ESTRATEGIA SÍ.

Y, EN ESTA OCASIÓN, SERÁ IMPOSIBLE FALLAR.

Este libro revela por qué el 92% de las personas abandonan sus propósitos antes de febrero y presenta un sistema revolucionario basado en neurociencia que hace el fracaso literalmente imposible.

David Mateo, fisioterapeuta con más de 500.000 seguidores, descubrió por accidente este método cuando sus pacientes más motivados seguían fracasando con las rutinas tradicionales. Frustrado, se sumergió en la investigación neurocientífica y encontró algo sorprendente: nuestro cerebro está diseñado para resistir cambios grandes, pero es incapaz de detectar los microscópicos.

En este libro descubrirás:

• Por qué el GABA (no la dopamina) es el verdadero arquitecto de tus hábitos
• Cómo los ritmos ultradianos de tu cerebro determinan cuándo el cambio es posible
• Por qué cambios de más del 2% activan tu sistema de alarma cerebral
• El método de "2 flexiones" que transformó la vida de cientos de pacientes
• Cómo hackear tu identidad con micro-evidencias diarias
• La ventana de 5 segundos que determina si un hábito sobrevive o muere
• Por qué celebrar es neurociencia, no motivación barata
• Cómo diseñar hábitos antifrágiles que se fortalecen con el estrés

Olvídate de:
- Rutinas de 21 días que requieren disciplina militar
- Levantarte a las 5 AM como los "gurús de la productividad"
- Transformaciones radicales que duran una semana
- Sentirte culpable por "falta de voluntad"

Este libro es para ti si:

- Has probado todo y nada funciona a largo plazo
- Empiezas motivado los lunes y abandonas los jueves
- Crees que necesitas más disciplina (no la necesitas)
- Quieres cambios reales que duren años, no semanas
- Prefieres evidencia científica a charlas motivacionales vacías

ENGLISH DESCRIPTION

How many times have you tried to change and failed? How many exercise routines have you given up on? How many diets have you left half-finished? How many self-help books do you have gathering dust?

It’s not your fault. The problem isn’t you. It’s the method.

FAILING IS NOT AN OPTION THIS TIME.

And not because you’re different from before. Nor because you are magically going to develop superhuman willpower and discipline which, despite filling Instagram posts and serving as the subject of countless podcasts on personal growth, have already proven to be powerless against our brain’s incredible talent for survival and, therefore, resisting with all its energy anything it perceives as a threat.

Neither New Year’s resolutions, nor the optimistic messages scattered around our house, nor the $200 sneakers you bought in a burst of optimism and “this time for sure” will achieve anything if the mechanism that has kept us alive as a species for more than 200,000 years decides not to approve the energy expenditure that this new habit you have decided to add to your life entails. It doesn’t matter how much effort you put into it.
There is only one alternative left.

GO IN THROUGH THE BACK DOOR.
YOU ARE NO DIFFERENT. BUT YOUR STRATEGY IS.
AND ON THIS OCCASION, IT WILL BE IMPOSSIBLE TO FAIL.

This book reveals why 92% of people abandon their resolutions before February and presents a revolutionary system based on neuroscience that makes failure literally impossible.

David Mateo, a physical therapist with more than 500,000 followers, discovered this method by accident when his most motivated patients kept failing with traditional routines. Frustrated, he immersed himself in neuroscientific research and found something surprising: our brains are designed to resist big changes, but they are unable to detect microscopic ones.

In this book, you will discover:

- Why GABA (not dopamine) is the true architect of your habits.
- How your brain's ultradian rhythms determine when change is possible.
- Why changes of more than 2% activate your brain’s alarm system.
- The “2 push-ups” method that transformed the lives of hundreds of patients.
- How to hack your identity with daily micro-evidence.
- The 5-second window that determines whether a habit survives or dies.
- Why celebrating is neuroscience, not cheap motivation.
- How to design anti-fragile habits that get stronger with stress.

Forget about:

- 21-day routines that require military discipline
- Waking up at 5 AM like the “productivity gurus”.
- Radical transformations that last a week.
- Feeling guilty about “lack of willpower”.

This book is for you if:

- You've tried everything and nothing works in the long term.
- You start out motivated on Mondays and give up on Thursdays.
- You think you need more discipline (you don’t).
- You want real changes that last for years, not weeks.
- You prefer scientific evidence to empty motivational speeches.

The book, Imposible fallar / Impossible to Fail [Bulk, Wholesale, Quantity] ISBN#9791387905286 in Paperback by DAVID MATEO may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
DAVID MATEO
Format:
Paperback
Publication Date:
06/23/2026
ISBN-13:
9791387905286
Pages:
224
Publisher:
PRH Grupo Editorial

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