Künstliche Intelligenz im Marketing: Grundlagen und Handlungsempfehlungen (FOM-Edition) book cover by Markus H. Dahm, Meik Vogler

Künstliche Intelligenz im Marketing: Grundlagen und Handlungsempfehlungen (FOM-Edition) [9783658462543]

Name: Künstliche Intelligenz im Marketing: Grundlagen und Handlungsempfehlungen (FOM-Edition) [9783658462543]
SKU: 9783658462543
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Author: Markus H. Dahm Meik Vogler

Paperback

SKU: 9783658462543

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Paperback

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Overview

Das Buch zeigt, wie Marketing durch KI effizienter und erfolgreicher gestaltet werden kann. Die Autoren vermitteln nicht nur theoretisches Wissen, sondern geben auch praxisnahe Einblicke, Anwendungsbeispiele und konkrete Handlungsempfehlungen. Sie verdeutlichen die leise Disruption durch KI im Marketing und bieten Orientierung in Zeiten des Wandels. Mit einem klaren „act now“ werden Sie dazu aufgerufen, die Chance im Marketing der Zukunft zu ergreifen und die eigene Position zu festigen.

The book, Künstliche Intelligenz im Marketing: Grundlagen und Handlungsempfehlungen (FOM-Edition) [Bulk, Wholesale, Quantity] ISBN#9783658462543 in Paperback by Markus H. Dahm, Meik Vogler may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Markus H. Dahm Meik Vogler

Format:

Paperback

Publication Date:

11/29/2024

ISBN-13:

9783658462543

Pages:

Publisher:

Springer Fachmedien Wiesbaden

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