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Last Call for Bud Light: The Fall and Future of America's Favorite Beer
SKU:
9781668070901
Supplier:
Simon & Schuster
Author:
Anson Frericks
Format:
Hardcover
Pages:
304
Publication Date:
02/04/2025
Language:
English
Publisher:
Threshold Editions
Product Name:
Last Call for Bud Light: The Fall and Future of America's Favorite Beer
ISBN:
1668070901
SKU:
9781668070901
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Details
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.
Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.
The book, Last Call for Bud Light: The Fall and Future of America's Favorite Beer [Bulk, Wholesale, Quantity] ISBN# 9781668070901 in Hardcover by Anson Frericks may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.
The book, Last Call for Bud Light: The Fall and Future of America's Favorite Beer [Bulk, Wholesale, Quantity] ISBN# 9781668070901 in Hardcover by Anson Frericks may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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