Overview
The gripping and eye-opening sports marketing memoir from the “Savior of Nike” and the man who discovered Michael Jordan, Sonny Vaccaro.
Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including:
- Vaccaro’s pivotal role in the never-before-told story of the courting and signing of Michael Jordan
- How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionage
- His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown
- The high stakes drama behind the O’Bannon lawsuit that changed the entire landscape in college sports
Filled with in-depth stories illuminating the behind-the-scenes world of the shoe wars, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.
The book, Legends and Soles: The Memoir of an American Original [Bulk, Wholesale, Quantity] ISBN#9780063423435 in Hardcover by Sonny Vaccaro, Armen Keteyian may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Language:
English
Format:
Hardcover
Publication Date:
02/25/2025
ISBN-10:
006342343X
ISBN-13:
9780063423435
Pages:
336
Publisher:
HarperCollins
