Marketing: Reinventing the Basics (Lannoo Campus) book cover by Igor Nowé

Marketing: Reinventing the Basics (Lannoo Campus) [9789020934052]

Name: Marketing: Reinventing the Basics (Lannoo Campus) [9789020934052]
SKU: 9789020934052
Availability: InStock

Author: Igor Nowé

Paperback

SKU: 9789020934052

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Quantity	Price	Savings
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100 - 249		44%
250 - 499		47%
500 - 999		49%
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $60.00

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Overview

This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.

Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.

The book, Marketing: Reinventing the Basics (Lannoo Campus) [Bulk, Wholesale, Quantity] ISBN#9789020934052 in Paperback by Igor Nowé may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Igor Nowé

Format:

Paperback

Publication Date:

07/29/2025

ISBN-10:

9020934058

ISBN-13:

9789020934052

Pages:

210

Publisher:

Lannoo Publishers

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