Marketing Theory: Evolution and Evaluation (Wiley Theories in Marketing) book cover by Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett

Marketing Theory: Evolution and Evaluation (Wiley Theories in Marketing) [9780471635277]

Name: Marketing Theory: Evolution and Evaluation (Wiley Theories in Marketing) [9780471635277]
SKU: 9780471635277
Availability: InStock

Author: Jagdish N. Sheth David M. Gardner Dennis E. Garrett

Paperback

SKU: 9780471635277

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.

The book, Marketing Theory: Evolution and Evaluation (Wiley Theories in Marketing) [Bulk, Wholesale, Quantity] ISBN#9780471635277 in Paperback by Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Jagdish N. Sheth David M. Gardner Dennis E. Garrett

Format:

Paperback

Publication Date:

01/16/1991

ISBN-13:

9780471635277

Pages:

256

Publisher:

Wiley

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