One Billion Customers: Lessons from the Front Lines of Doing Business in China book cover by James McGregor

One Billion Customers: Lessons from the Front Lines of Doing Business in China [9780743258418]

Name: One Billion Customers: Lessons from the Front Lines of Doing Business in China [9780743258418]
SKU: 9780743258418
Availability: InStock

Author: James McGregor

Paperback

SKU: 9780743258418

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Quantity	Price	Savings
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100 - 249		44%
250 - 499		47%
500 - 999		49%
1000+		51%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.

The book, One Billion Customers: Lessons from the Front Lines of Doing Business in China [Bulk, Wholesale, Quantity] ISBN#9780743258418 in Paperback by James McGregor may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

James McGregor

Format:

Paperback

Publication Date:

09/04/2007

ISBN-10:

074325841X

ISBN-13:

9780743258418

Pages:

352

Publisher:

Free Press

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