Personalisierung im Internethandel: Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche book cover by Eva Stüber

Personalisierung im Internethandel: Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche [9783834945587]

Name: Personalisierung im Internethandel: Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche [9783834945587]
SKU: 9783834945587
Availability: InStock

Author: Eva Stüber

Paperback

SKU: 9783834945587

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Im Internethandel gilt die Personalisierung als wichtiger Wettbewerbsvorteil, da sie den Einkaufsvorgang der Konsumenten lenken und vereinfachen kann. Speziell Recommendersysteme und die mit ihnen generierten Kaufempfehlungen sind zu diesem Zweck weit verbreitet. Vor diesem Hintergrund untersucht Eva Stüber die Akzeptanz von Kaufempfehlungen im Internethandel. Zur Akzeptanzmessung entwickelt sie einen innovativen Messansatz, welcher subjektive und objektive Messungen kombiniert. Aus den Ergebnissen der Akzeptanzmessung leitet die Autorin Handlungsempfehlungen zur Optimierung von Recommendersystemen ab.

The book, Personalisierung im Internethandel: Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche [Bulk, Wholesale, Quantity] ISBN#9783834945587 in Paperback by Eva Stüber may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Eva Stüber

Format:

Paperback

Publication Date:

01/08/2013

ISBN-13:

9783834945587

Pages:

266

Publisher:

Gabler Verlag

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