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Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data

SKU: 9780262543279
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Publisher: MIT Press
Product Name: Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data
Author: Miro Kazakoff
Language: English
Format: Paperback
Publication Date: 3/29/2022
ISBN: 0262543279
Pages: 264
SKU: 9780262543279
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      Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience.

      Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers—from undergraduates to mid-career and executive-level professionals—and has been tested in settings that include academic classes and workplace training sessions.

      The book, Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data [Bulk, Wholesale, Quantity] ISBN# 9780262543279 in Paperback by Miro Kazakoff may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

      Product details

      Publisher: MIT Press
      Product Name: Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data
      Author: Miro Kazakoff
      Language: English
      Format: Paperback
      Publication Date: 3/29/2022
      ISBN: 9780262543279
      Pages: 264
      Publisher: MIT Press
      Product Name: Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data
      Author: Miro Kazakoff
      Language: English
      Format: Paperback
      Publication Date: 3/29/2022
      ISBN: 0262543279
      Pages: 264

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      About the Author: Miro Kazakoff

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