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Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment

Hardcover
SKU: 9781538725429
Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
Quantity Price Savings
25 - 99 39%
100 - 249 43%
250 - 499 47%
500 - 999 49%
1000+ 51%

Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Price $30.00

Total for 25 copies:

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Overview

For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.

But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.

Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.

The book, Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment [Bulk, Wholesale, Quantity] ISBN# 9781538725429 in Hardcover by Jason Schreier may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Jason Schreier
Language:
English
Format:
Hardcover
Publication Date:
10/08/2024
Pages:
384
Publisher:
Grand Central Publishing

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