Overview
Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions...The book, Precision Marketing: Maximizing Revenue Through Relevance [Bulk, Wholesale, Quantity] ISBN# 9780749465353 in Paperback by Zoratti, Sandra, Gallagher, Lee may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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