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Purple Cow: Transform Your Business by Being Remarkable

SKU: 9781591843177
shipping_info: Arriving in 4-10 business days
Publisher: Penguin Random House
Product Name: Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
Language: English
Format: Hardcover
Publication Date: 11/12/2009 0:00
ISBN: 1591843170
Pages: 210
SKU: 9781591843177
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      You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

      The book, Purple Cow: Transform Your Business by Being Remarkable [Bulk, Wholesale, Quantity] ISBN# 9781591843177 in Hardcover by Godin, Seth may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

      Product details

      Publisher: Penguin Random House
      Product Name: Purple Cow: Transform Your Business by Being Remarkable
      Author: Seth Godin
      Language: English
      Format: Hardcover
      Publication Date: 11/12/2009 0:00
      ISBN: 9781591843177
      Pages: 210
      Publisher: Penguin Random House
      Product Name: Purple Cow: Transform Your Business by Being Remarkable
      Author: Seth Godin
      Language: English
      Format: Hardcover
      Publication Date: 11/12/2009 0:00
      ISBN: 1591843170
      Pages: 210

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      About the Author: Seth Godin

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