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BookPal Case Study: Email Marketing(Post)
At the beginning of summer BookPal started working with a new digital marketing agency called WPromote, based out of El Segundo. With the assistance of WPromote, we have built out our email list and
David Meerman Scott Teaches Us the "New Rules of Marketing and PR"(Post)Last night we had the pleasure of attending an event hosted by Linked Orange County, featuring bestselling author and marketing strategist David Meerman Scott. Bryan Elliot, the founder of Linked OC,
Book Marketing Strategies That Actually Work(Post)Your book deserves more than a quiet “now available.” It deserves confetti cannons, drum rolls, and a parade of readers who can’t wait to crack open to page one. This guide shows you exactly how to tu
Why Business Adventures is the Best Business Book Ever(Post)When Bill Gates wrote an essay on his favorite business book in the Wall Street Journal last week, Business Adventures by John Brooks was an obscure, out-of-print title. Now, after Gates named it his
The Story Behind the Book: The Great Halifax Explosion(Post)BookPal attends a lunch celebrating author John Bacon and his new book, The Great Halifax Explosion. BookPal attended a book signing on December 8th, sponsored by the Michigan Professionals and the U
The Sweet Spot Between Management and Leadership(Post)John Kotter's "That's Not How We Do It Here" teaches the value of balancing management and leadership. Leadership fable master John Kotter is back with his newest book That's Not How We Do It Here, a
McDonald’s Reimagines Happy Meals(Post)This November, McDonald's is temporarily replacing its traditional Happy Meal toys with children’s books in order to promote literacy and wellness. Beginning the first of the month, which coincides wi
Unleash the Power of Psychology in Your Business(Post)The days of one-size fits-all business strategies and cookie-cutter approaches are over! Competition is fierce and markets are rapidly changing. To achieve sustainable growth and gain loyal customers,
25 New Business Books You Can't Miss(Post)New business books we've been loving & forthcoming books you can't miss! Unprecedented times call for new measures, resources, tactics, and insights―and our spring list of handpicked business titles
Jamie Mustard’s Guide to Standing Out (OWL Award Spotlight)(Post)With endorsements from Daniel H. Pink (When, Drive, A Whole New Mind), Forbes publisher Rich Karlgaard, and Fast Company cofounder William C. Taylor, the BookPal team knew Jamie Mustard’s debut was n
AuthorConnect Chat: Ken Schmidt on Customer Loyalty and Marketplace Dominance(Post)Ken Schmidt, former Director of Communications at Harley Davidson, gives insider tips on how to dominate the marketplace.Noise. It's a sublime metaphor for vastly improving the competitiveness for vir
30+ Must-Reads for Mental Health Awareness Month(Post)30+ handpicked titles to keep you motivated and mindful In honor of Mental Health Awareness Month, the BookPal team handpicked more than 30 books to help you stay motivated and mindful. Whether you a
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