Small Giants: Companies That Choose to Be Great Instead of Big (Anniversary) (10TH ed.)

Overview

The bestselling, award-winning classic about how maverick companies have passed up the growth treadmill -- and focused on greatness instead, now in a revised and updated 10th Anniversary edition.

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman's Community of Businesses, including the world-famous Zingerman's Deli of Ann Arbor.

In the revised 10th Anniversary edition with two new chapters and updates throughout, Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success.

The book, Small Giants: Companies That Choose to Be Great Instead of Big (Anniversary) (10TH ed.) [Bulk, Wholesale, Quantity] ISBN# 9780143109600 in Paperback by Bo Burlingham may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.