Speak, Memorably: The Art of Captivating an Audience [9780063415195]

Overview

The media guru and bestselling author of Pitch Perfect helps professionals break away from canned communications and find their true—and most effective—voice no matter the workplace.

The business world has adopted the wrong definition of successful business communication. For many years, being “on message” was considered the prime directive. The overwhelming majority of professionals today exist in a rigidly narrow range of bland rhetoric, throwing around industry buzzwords and empty jargon to create the impression of business savvy. But when everyone sounds messaged (and the same), no one stands out. And now, with more ways than ever to get your message across, it’s never been harder to communicate clearly and have your message stick.

Bill McGowan has devoted more than twenty years to helping people find their distinctive voice. From CEOs to White House staffers to television personalities, he has coached thousands of speakers to improve their presentation skills and make their narrative more memorable and distinctive by breaking free from the challenges preventing them from selling their ideas with conviction, motivating their teams during challenging times, or clearly articulating a company’s mission.

Speak, Memorably offers concrete strategies and tools to help anyone, in any stage of their career, cut through the numbing sameness of cliches and boring business rhetoric and find their authentic voice. Inspiring and entertaining, it is a masterclass in the soft skills of interpersonal communication and an inspiring call to action for professionals to break free from forgettable “brand” speak and instead craft thoughtful and memorable messages.

How do you break free from forgettable corporate-speak and find the authentic voice that gets results?

• The Storytelling Formula: Learn the same secrets legendary film director Francis Ford Coppola uses to captivate an audience and make your narrative stick.
• Actionable Public Speaking Skills: Go beyond theory with concrete techniques coached to CEOs and White House staffers to help you sell your ideas with conviction.
• Avoid the Conformity Trap: Break free from the buzzwords, empty jargon, and clichés that make most professionals forgettable.
• Develop Your Authentic Voice: Discover how to stop being “on message” and start communicating in a way that is memorable, distinctive, and uniquely yours.