null
Skip to main content

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk [Paperback]

Author: Al Ries
Paperback
SKU: 9780887306662
Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
Quantity Price Savings
25 - 99 41%
100 - 249 44%
250 - 499 47%
500 - 999 49%
1000+ 51%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $21.99

Total for 25 copies:

Adding to cart… The item has been added
You can purchase this title directly online anytime! If you need a formal quote for budget approval, submit a request and we’ll get it to you quickly.
  • Free shipping over $95
  • Price Match Guarantee. Found a better price? Let us know! We’ll work to match it so you get the best value with BookPal.

Overview

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

The book, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk [Bulk, Wholesale, Quantity] ISBN# 9780887306662 in Paperback by Ries, Al;Trout, Jack may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Al Ries
Language:
English
Format:
Paperback
Publication Date:
4/27/1994 0:00
Pages:
160
Publisher:
HarperCollins Publishers

Customer Reviews

This product hasn't received any reviews yet. Be the first to review this product!

Need Books? BookPal Makes it Easy

  • Free Shipping

    Enjoy free ground shipping on us! Most orders over $95 qualify for free standard ground shipping.It takes an estimated 7-10 business days to deliver and may require additional processing time

    Learn More
  • Dedicated Account Managers

    At BookPal, we go beyond the transaction by providing personal support and a dedicated account manager for every customer.

    Learn More
  • Flexible Delivery Options

    We offer flexible delivery options such Free Ground Shipping (on most orders over $100), Expedited Premium, Expedited Express, International Shipping etc.

    Learn More
  • Sales Tax Exemption

    BookPal is a tax-exempt supplier for all 50 states. We can provide you with a tax-exempt certificate to use on your orders.

    Learn More
  • Price Match Guarantee

    With over 3 million book titles available, it's impossible to always be the lowest priced. If you find a lower price on a new title elsewhere that is available to ship in the quantity you need, we are happy to discount your books and match the lower price.

    Learn More
  • Multiple Payment Options

    BookPal accepts all major credit cards, PayPal, and checks by mail, along with Purchase Orders upon approval. We also accept ACH payments and wire transfers.

    Learn More

We are here to help, reach out to our team anytime!

Connect With Us

Subscribe to our newsletter for $25 off your next order of $500+

Review Your Cart Close Close
Your cart is empty Your cart is empty Your cart is empty
Recently Viewed Recently Viewed
Back to top Back to top