The Balanced Scorecard: Translating Strategy Into Action

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Robert S. Kaplan
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    The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

    The book, The Balanced Scorecard: Translating Strategy Into Action [Bulk, Wholesale, Quantity] ISBN# 9780875846514 in Hardcover by Kaplan, Robert S.;Norton, David P. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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    Product Details

    Shipping Weight 1.38 LBS
    Publisher Harvard Business Review Press
    ISBN-13 9780875846514
    Pages 322
    Format Hardcover
    Publication Date 9/1/1996 0:00
    Language English
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