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The Creative Architect: Inside the Great Midcentury Personality Study [9781580934251]

Hardcover
SKU: 9781580934251
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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Price $45.00

Total for 25 copies:

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Overview

The story behind a little-known episode in the annals of modern architecture and psychology - a 1950s creativity study of the top architects of the day, including Eero Saarinen, I.M. Pei, Philip Johnson, Louis Kahn, Richard Neutra, George Nelson, and dozens more - is now published for the first time.

The story of midcentury architecture in America is dominated by outsized figures who were universally acknowledged as creative geniuses. Yet virtually unheard of is this intensive 1958–59 study, conducted at the Institute of Personality Assessment and Research at the University of California, Berkeley, that scrutinized these famous architects in an effort to map their minds.

Deploying an array of tests reflecting current psychological theories, the investigation sought to answer questions that still apply to creative practice today: What makes a person creative? What are the biographical conditions and personality traits necessary to actualize that potential? The study’s findings have been gathered through numerous original sources, including questionnaires, aptitude tests, and interview transcripts, revealing how these great architects evaluated their own creativity and that of their peers.

In The Creative Architect, Pierluigi Serraino charts the development, implementation, and findings of this historic study, producing the first look at a fascinating and forgotten moment in architecture, psychology, and American history.



The book, The Creative Architect: Inside the Great Midcentury Personality Study [Bulk, Wholesale, Quantity] ISBN#9781580934251 in Hardcover by Pierluigi Serraino may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Pierluigi Serraino
Format:
Hardcover
Publication Date:
06/14/2016
ISBN-10:
1580934250
ISBN-13:
9781580934251
Pages:
248
Publisher:
The Monacelli Press

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