The Flip Side of Free: Understanding the Economics of the Internet

Why "free" comes at a price: the costs of free internet services in terms of privacy, cybersecurity, and the growing market power of technology giants.

The upside of the internet is free Wi-Fi at Starbucks, Facetime over long-distances, and nearly unlimited data for downloading or streaming. The downside is that our data goes to companies that use it to make money, our financial information is exposed to hackers, and the market power of technology companies continues to increase. In The Flip Side of Free, Michael Kende shows that free internet comes at a price. We're beginning to realize this. Our all-purpose techno-caveat is "I love my smart speaker...but"--is it really tracking everything I do? listening to everything I say?

The book, The Flip Side of Free: Understanding the Economics of the Internet [Bulk, Wholesale, Quantity] ISBN# 9780262045650 in Hardcover by Michael Kende may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.